Agency Account Coordinator Job Description

What is an Agency Account Coordinator?

An “Account Coordinator” is an entry-level job in the account services department of a marketing agency. Agency Account Coordinators provide administrative and customer service support to account executives, media planners and client services managers.

They assist in the day-to-day administration of marketing, public relations and advertising initiatives to attract potential customers and retain existing ones for the agency’s clients. This includes maintaining a high level of awareness with client activities, detail-oriented program and project management and professional communication with key client contacts as needed.

Agency Account Coordinators work at full-service agencies, which offer a wide-range of advertising and creative services:

• Media agencies, which focus on advertising
• Digital agencies, which specialize in online and social marketing
• Direct mail and direct marketing agencies

Education Requirements

• Bachelor’s degree in Marketing, Advertising, Public Relations, Business Administration or a related field
• One year of experience in the field

Account Coordinator Essential Skills

• Problem solving skills to help clients who may experience issues
• Ability to think creatively
• Strong organizational and multitasking skills
• A strong business administration background
• Excellent written and verbal communications

Account Coordinator Roles & Responsibilities

• Maintain client accounts
• Work with internal sales and marketing teams
• Manage account budgets
• Prepare account service-related documents such as meeting agendas, meeting reports, proposals and other client communications and correspondence
• Know their clients and their industries
• Develop and maintain a working-level understanding of assigned client’s industries, company culture, products/services and strategic communication plan.
• Proactively communicate with clients on a daily basis in a professional, efficient manner
• Attend to the needs of the client and continually seek ways to add value to the client-agency relationship

Day-to-Day Duties

• Communicate with clients
• Participate in and document discussions during client meetings and conference calls
• Review and compose correspondence
• Review vendor quotes
• Verify production specs
• Create and/or provide feedback on project estimates and timelines
• Field and process internal information requests
• Assist with mailings

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